Do I need a website?
"You don't have a business if your business website doesn't exist" – this saying best illustrates the current approach to the question of owning a website. Is that right? Should every business have a website?
THE WEBSITE IS AN INVESTMENT
The main purpose of the website is to help achieve the company's goals entered into in its mission and strategic plans, or existing in the head of the owner.
We will invest here in a small simplification (but not so large) that the main goal for most companies is to increase the value for owners. In this situation, the site is an investment from which the return should be positive.
Therefore, the company should choose to implement the site only if the benefits are greater than the expenses incurred in its implementation and maintenance.
The only problem with this approach is that, just as it's relatively easy to count the cost of a website, it's so often relatively difficult to assess the results achieved. Businesses often don't know how many orders they receive through the existence of a website and how many would come to them even if the pages weren't there.
Of course, there are many methods of collecting such information, but the cost of this research can be too great, and besides, these studies can be done when the site already exists, and therefore it is impossible to use them to consider whether or not to build a website.
HOW TO ASSESS THE PROFITABILITY OF A WEBSITE WHEN IT IS DIFFICULT TO MEASURE
How to assess the cost-effectiveness of owning a website in this situation? You have to approach it a little common sense.
Below we will describe the main situations in which you should have a website and those where it may be superfluous. The following article will tell you whether or not it's worth having a website at all.
However, in the following articles in this section, we will tell you how to approach the implementation of the website so that the costs are not greater than the benefits achieved – so that the investment will pay off. In the next articles we will write then which site we are going to build. WHEN SHOULD I HAVE A WEBSITE?
In the vast majority of cases, the answer to the question of whether a company needs its own website is yes.
You'll need a website if:
THIS ALLOWS YOU TO ACQUIRE NEW CUSTOMERS
Wanting to acquire new customers is the most common reason for creating websites. If potential customers are looking for products or services like those offered by your business, your business should have a website.
The website allows you to reach potential customers who, when looking for specific products or services, can reach the Company's website and then purchase our products and services directly from us or from the distributors listed on the Site.
The theoretical of our client can be anyone in this way, so one can imagine that we will issue a website and be flooded with orders. However, the reality is usually not so rosy, because our competitors also have websites, and like everywhere else on the Internet, we also compete with them for client orders.
The Internet is a simplified method to make your business reliable. The absence of a page leads to a huge drop in the trust of new and potential customers. This is especially true for larger companies, but smaller operators can also lose customers in this way.
Customers on the basis of the site often form a preliminary opinion about how large / professional a particular company is. It's not specifically about the look of the page, it's about the content. for instance.
• Photos from production halls (not even particularly informative and not revealing know how), but show different machines and people at work, show that the company has a hall and is not a one-man activity that conveys the sale of imported products.
• Presentation of a variety of products, previous realizations, etc., gives an idea of what the company does and what experience it has.
• Prices, prizes, winning contests, written articles, etc. also help to strengthen trust• Based on the description of the services offered, customers can assess whether what they are looking for is in the company's offering or whether the company may be able to perform the work they expect.
Advertising:
A website is often the customer's first contact with your business before they even call you. By the way, to make a call, he will have to find a phone number, because he is unlikely to have a phone book at hand.
CUSTOMERS CAN SEARCH FOR CONTACT
This, of course, depends on the business, but for almost all businesses, customers and potential customers, you are looking for information such as:
• contact phones
• e-mail contact
• Business data
In addition, for companies where customers visit the company's premises, information such as:
• local addresses (office stores)
• opening hours
Phone books are used by a smaller and smaller group of people. As a rule, knowing the name of the company, potential customers will look for contact with it on the Internet.
SPECIFIC CAUSES
The site can also fulfill the specific tasks associated with the business, allowing it to increase revenue or reduce the cost of off-line activities. Many larger companies with a large number of customers use such methods to reduce the number of employees needed to contact and serve the customer, such as:
• The website may allow customers to collect invoices or view them the current status of their customers with the company by reducing the cost of servicing receivables.
• It can be a communication tool with the client, in which he sees the state of implementation of projects, which reduces the cost of communication with the client.
• Most banks allow online account management to reduce branch size and maintenance costs.
• The Website may allow you to order the Company's products or services directly online.
There are many such uses for websites and more and more new and innovative ones are being created, which often allows the introductory company to take over the competition that does not offer such services significantly.
WHEN IS A WEBSITE NOT REQUIRED?
In fact, despite all of the above arguments about the need to have a website, it's actually such businesses that having a website don't make much sense or are financially unwarranted because the investment in the site will never pay off.
These are especially local businesses whose customers are people who know about their existence and who are expected to have specific services and standards. for instance:
A COMPANY THAT PROVIDES SERVICES TO A SINGLE CUSTOMER
Companies that are created and organized to provide services to one customer and not look for others. There are many such companies created to offer specific services or produce specific elements for larger companies.
These companies are designed to do the best job in this one task. They are often built on a larger production facility and integrated into the production process or their employees work in the same buildings as the customer.
Such a company does not need a website because all interested parties (customers) know it and easily find contact with it.
As you can see, a website should have almost every business. Not having a website risks losing potential customers who can't find us or find contact with us and lose confidence in customers who don't want to see us as a reliable partner.
Det riktige spørsmålet er da vanligvis ikke «hvis», men «hva» -siden selskapet mitt skal ha for at det skal kunne nå sine mål, det vil si å støtte selskapet i å nå sine mål.
Need a website of your own?
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