7 conditions that must be met to create an effective website
7 conditions that must be met to create an effective website
1. Concentration on the recipient and his expectations:
Both potential customers and website owners have more and more knowledge each year what requirements an effective website must meet. This often leads to a kind of distortion, which results in excessive focus on the technical details of the page. As a consequence, a “creation” is created, visible in good positions in the search engine, visited by many Internet users who… leave it almost immediately.
If we want our website to meet the business goals of our company, it is absolutely crucial what the user finds on it. When he came to us, he had a goal in mind, and we have literally a few seconds to convince him that he will achieve it with us. If we succeed, we will get another time along with his commitment to "tell him" how we will meet his expectations and why he should choose our company.
2. Language for benefits and specifications
Today's internet user does not study in detail the content he finds on the websites he visits. You could say it scans them instead. This is why the text should be concise and to the point. If we want the result of visiting the site to be the user behavior we want, we should also saturate him with appropriate benefits that a potential customer can trust by deciding to partner with us.
It is also worth avoiding clichés that are full of websites and texts that can be successfully "pasted" on the website of a company from another industry and that still fit.
3. Unique, original content
You come to our site for a specific reason and with a specific need. Something that he certainly would not "receive" is exactly the same or very similar to the content of what he has already found on the sites of our competition. This causes irritation and you will leave our site almost immediately, which will increase the frequency of escape on the site. If you want to keep it on our site, convince yourself and encourage you to contact us, we should create unique, original content that literally sets us apart from other providers in a matter of moments.
The Google search engine examines and evaluates the quality of the content on each site to provide the most satisfactory search result. By placing unique texts saturated with keywords, we can trust the "favorite" of the search engine, thanks to the fact that we have a greater chance of being visible on the web. When it comes to copying content from other sites, our site may be subject to a penalty, in the form of lowering the position in Google's search engine index and a noticeable reduction in the popularity of the site.
The content of the website and its form is often a decisive factor in choosing an offer and a partner. Therefore, if we do not feel able to write it ourselves, it is worth delegating this task to professionals. A well-written, compelling text will pay off very quickly when customers reach the phone after reading it or start placing an order.
4. Clear, aesthetic design
Internet users scan the site and use it for only a few or a dozen seconds. Only when this attempt is successful, our site gets the chance for a longer visit, user engagement and conversion. With this in mind, aesthetics and transparency are key. In practice, it comes down to properly planning the content layout in each of the tabs, arranging images and other graphic elements.
In the case of a text, it is important to divide it into appropriately small fragments, and then mark the fragments with "subheadings" which will essentially reflect the content below and encourage you to read it.
5. Optimization for SEO (organic position in the search engine)
Even the best content will not help our site if it is not visited often. To ensure appropriate, both quantitative and qualitative traffic to our site, we should ensure that it is properly exposed in the organic results of Google's search engine.
Of course, we can only sign a contract with a company that offers this type of service. However, it is worth starting by planning the right structure and structure on our site, so that the chances of visible effects of positioning activities are very high.
A properly planned sitemap, the names of the individual tabs, their url addresses, keyword saturation - these are just a few of the key elements we need to ensure that Google considers our site worth showing to users.
Website optimization for SEO also includes preparing relevant content. The structure of the article, headings that contain keywords (H1-H6), the use of internal linking or phrases from the so-called long-tail keywords (called Long Tail) have a very strong impact on building greater SEO visibility for a given page, which in turn translates to a greater number of visits from organic search results.
6. Online visibility of the most important keywords
When it comes to new sites, the Google AdWords campaign is the fastest and most effective way to appear high in search results. Professionally prepared, it gives great chances that potential customers who are interested in our offer and looking for it online, will find a link to our site.
To ensure that the funds are properly invested, it is worth choosing a partner to whom we will entrust these activities. An alternative is Partner Finder, where you can find companies that are trusted and use Google's proven methods.
7. Adapt websites to mobile devices (Mobile First-Index)
Internet users use the Internet many times a day, in different situations, and an increasing proportion of the traffic generated on websites comes from mobile devices. If we want the site to be developed by us, carefully created content and funds invested in advertising to translate to proper return, we must secure the mobile version of our site.
Adapting websites to mobile devices is a very important factor. At the moment, Google's search engine algorithm to determine the position in organic search results takes into account the mobile version of the page - on its basis, it determines the page's position in the index on both mobile devices and desktops. It is a very good practice to develop a website in RWD (Responsive Web Design) technology. Thanks to it, the website is automatically adjusted to the device on which it is displayed, which guarantees good visibility of all the elements.
Let the potential customer decide which device he wants to visit our site, and when he is on it, let him use it comfortably. If we do not do this, it is only two clicks away to visit the competition website.
“A successful website does three things:
It attracts the right kinds of visitors.
Guides them to the main services or product you offer.
Collect Contact details for future ongoing relation.”
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